Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Front Matter....Pages i-xxxiii
Front Matter....Pages 1-1
The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity....Pages 3-8
Cross-Language Comparison of the Persuasive Effects of Typeface Shapes: A Conceptual Framework....Pages 9-10
Testing the Dual Pathway Model of Ad Persuasion Using Celebrity Endorsers....Pages 11-12
Antecedents of Attitude Toward SMS Advertising in the UK....Pages 13-13
What Really Drives Creative Choices in an Advertising Agency?....Pages 15-18
Classical Music in Advertising: Brand Supporter or Detractor?....Pages 19-22
Front Matter....Pages 23-23
Gender and Similarity: Match or Mismatch—When Is B2B Sales Performance Better?....Pages 25-29
The Effect of Brands in B2B Purchasing Decisions....Pages 31-41
Factors Determining Channel Selection in the German Trades Sector: An Analysis of Power Tool Purchases....Pages 43-52
Value Co-creation in Project Exchange....Pages 53-54
Factors Influencing Trust and Commitment in Business to Business Market: A Study on the Distribution Sector of Industrial Supplies....Pages 55-66
Relationship Management Amidst OEM Demands for Supplier Price Cuts: A Cross-Industry Study....Pages 67-67
Front Matter....Pages 69-69
Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol....Pages 71-72
Olympic Games: Does the Host Location Matter?....Pages 73-74
Does Decision-Making Speed Depend on Non-interactive Others?....Pages 75-75
Compensatory Advice Giving: How Experiencing a Need for Control Makes You Advise More....Pages 77-78
The Differential Influence of Advice and Opinions on Word-of-Mouth Recipients’ Behavior....Pages 79-84
The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers....Pages 85-85
An Exploration of Socially Responsible Music Consumption....Pages 87-92
Product Failure: Severity and Locus of Causality Effects on Brand Evaluations....Pages 93-93
Front Matter....Pages 69-69
Neuromarketing: The Effect of Attitudes on the Perception of External Business Communication....Pages 95-96
Exploring Voids and Consumer Addiction....Pages 97-102
From Ownership to Sharing, Through Barter Communities....Pages 103-109
Brand Addiction: A New Concept for Understanding Consumer Brand Behavior....Pages 111-111
Adding New Perspectives to the Zero-Price Effect: The Role of Non-monetary Cost Perceptions....Pages 113-113
Representing Value Co-creation as a Practice of Consumption: Customers’ Perspectives and Actions....Pages 115-116
Cause I’ll Feel Good! The Influence of Anticipated Emotions on Consumer Pro-environmental Behavior....Pages 117-125
The Devil You Know: Service Failures, Self-Esteem, and Behavioral Loyalty....Pages 127-128
Female Self-Gifts Buying Behaviour: Impulse Purchase and Product Involvement....Pages 129-137
Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective....Pages 139-140
Between Frenzy and Collection: Towards a Characterization of Female Accumulative Buying Behavior....Pages 141-155
Complexity of Dyadic Gift-Giving Forms: A New Framework....Pages 157-158
Price Framing and Choice Order Effects in Bundle Customization Decisions....Pages 159-160
The Dark Side of Giving Monetary Gifts....Pages 161-161
Front Matter....Pages 163-163
Anxiety About Cultural Dilution and Adoption of a Global Lifestyle....Pages 165-165
National Homophily in Multicultural Newcomer Networks....Pages 167-168
A Cross-Cultural Approach to Annual Report Through Impression Management....Pages 169-174
How an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude....Pages 175-175
The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online....Pages 177-181
The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia....Pages 183-184
Front Matter....Pages 163-163
Psychological Distance in Cause-Related Product Buying Decisions....Pages 185-185
Front Matter....Pages 187-187
Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media....Pages 189-193
Experiencing Brand on Mobile Augmented Reality....Pages 195-196
Assessing Social Media e-Visibility: A Framework to Compare Goods vs. Service Firms....Pages 197-201
Are Operating Systems of Smart Phones Relevant in Behavioral Intention to Use Mobile Internet?....Pages 203-207
The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media Context....Pages 209-214
Developing and Validating the Measurement Scale of e-Marketing Orientation....Pages 215-226
Influence of Different Types of Online Interaction on Brand Attitudes: A Cross-Cultural Analysis....Pages 227-228
The Relationship Between Viral Marketing, Purchase Intention, and Brand Visibility: Study with Brazilian Customers....Pages 229-241
How to Impress Social Media Friends: The Social Motivations for Sharing Viral Content....Pages 243-257
Corporate Brand Representations in B2B Companies’ Websites....Pages 259-260
CEOs Who Tweet: Metaphors and Gendered Communication....Pages 261-262
The Effects of Quality Signals Through Website Context Based on Trust in the Internet Service....Pages 263-264
Brand Contamination in Social Media: Consumers’ Negative Influence on Luxury Brand Perceptions—A Structured Abstract....Pages 265-269
Disagreement in Online Ratings: The Effects of Standard Deviation and Skewness of Customer Rating Distributions on Product Quality Perceptions....Pages 271-272
Factors Affecting Online Review Helpfulness: Review and Reviewer Components....Pages 273-273
Social Media Mix in the University Communication Plan: A Bridge Towards Public Engagement: Structured Abstract....Pages 275-281
How People Evaluate a Product in an Online Environment: The Role of Uncertainty and Liking Feeling....Pages 283-288
Facebook Fascination of School Children: Some Demographic Insights....Pages 289-294
The Impact of Recommendations on the Cross-Channel Shopping Behavior....Pages 295-301
Front Matter....Pages 187-187
Impact of Firm-Created Content on User-Generated Content: Using a New Social Media Monitoring Tool to Explore Twitter....Pages 303-306
Influence of Customer Orientation and Competitor Orientation on the Intention to Use Social Network Sites as a Communication Tool in Microenterprises....Pages 307-312
Front Matter....Pages 313-313
Does Third-Party Logistics Create a Synergy Effect on Firm Performance....Pages 315-317
Moving Sustainable Consumption from Hype to Reality Through the Value Chain....Pages 319-319
Modeling Antecedents in Trust–Commitment Vendor Relationships....Pages 321-321
Dealer Satisfaction in Automotive Channel Relationships: Antecedents and Consequences....Pages 323-336
Front Matter....Pages 337-337
What Drives Female Entrepreneurship in Japan?....Pages 339-339
What Comes After the Honeymoon: Assessing the Process of Franchisee Adjustment....Pages 341-342
Networking Entrepreneurship in Non-Technology Sectors. The Case of Olive Oil....Pages 343-346
Determinants of SMEs Growth: The Balance Between Innovation and Tradition as Key Factor for Italian Small Business Development....Pages 347-351
The Context and Outcomes of Entrepreneurial Marketing as a Decision-Making Process Under Uncertainty....Pages 353-354
Front Matter....Pages 355-355
Exploring the Dual Effects of Waiting on Satisfaction with Health Service....Pages 357-357
Promoting Renewable Energy Adoption: Environmental Knowledge vs. Fear Appeals....Pages 359-367
Predictors of HIV/AIDS-Related Behaviours Within the Population of Kinshasa: The Impact of Socio-Demographic and Environmental Factors....Pages 369-380
Early Findings on Alcohol Consumption: A Licensed Premise Observation Study....Pages 381-384
Key Success Factors for Brand Orientation in Dutch Hospitals....Pages 385-391
What Are We Fighting for? The Influence of Perceptions of Risk, Values, Benefits and Enjoyment in Martial Arts Club Membership....Pages 393-397
Does Authenticity Matter in Corporate Social Responsibility Acts?....Pages 399-399
Make It More Authentic: The Drivers of Positive Ad Evaluations in Co-created Health Communications....Pages 401-405
Designing Mobile Applications for Healthcare Professional Use: A Service Marketing Perspective....Pages 407-408
Front Matter....Pages 355-355
A Conceptual Model of Service Providers’ Psychological Resilience at the Workplace....Pages 409-410
An Examination of Food Waste as a Corporate Social Responsibility of the Retail and Wholesale Sector....Pages 411-411
Segmenting Australian High School Students Utilising a Two-Step Cluster Analysis: Differential Effects Following the Game on Know Alcohol Program....Pages 413-414
What is the Lived Experience of Trafficked Persons in Nigeria?....Pages 415-415
Re-examining Value Co-creation in the Age of Interactive Service Robots....Pages 417-422
Commercial Programs: Improving Eating and Exercising Behaviour to Reduce Weight Through Increased Self-Efficacy....Pages 423-424
Front Matter....Pages 425-425
Synergy and Integration of Multiple Media to Enhance Exposure and Impact of Out-of-Home Advertising....Pages 427-427
Assessing the Impact of Internal Marketing Orientation on an Organization’s Performance....Pages 429-430
The Effect of Congruence on the Attention and Sponsorship Processing: An Application of Neuromarketing by Electroencephalogram....Pages 431-432
The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market Performance....Pages 433-438
Beyond Negative Liberties: The Role of the Brand as Value Facilitator....Pages 439-440
Is IMC “Marketing Oriented”?....Pages 441-442
Front Matter....Pages 443-443
Predictable Patterns of Prescribing Innovation....Pages 445-450
Customer Interaction as a Source for Innovation? Evidence from Hybrid Offerings....Pages 451-451
Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding....Pages 453-470
Don’t Pester Me! Unwanted Upgrade Innovation....Pages 471-471
Front Matter....Pages 473-473
Country Reputation, Brand Reputation and Company Reputation: Their Importance in Business-to-Business Industries....Pages 475-490
Marketing Capabilities and the “Salmon Run” Toward Adaptation....Pages 491-492
Is Preference for Global Brands in Emerging Markets Determined by “True” Globalness or “Mere” Foreignness?....Pages 493-493
A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative Intent....Pages 495-496
Front Matter....Pages 473-473
Ethnic Minority Consumers as Brand Ambassadors: Culture, Adaptation, and Global Brand Advocacy of Chinese Migrants in Canada and France....Pages 497-498
The Inconsistency of Ethnocentric Bias in the Dual-Attitude Model....Pages 499-502
A Knowledge Perspective on the Uppsala and Born Global Internationalization Models....Pages 503-504
Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis....Pages 505-510
International Performance: The Role of Inertia, Stability, and Multinational Flexibility....Pages 511-512
Front Matter....Pages 513-513
Development and Validation of a Fashion Readiness Scale: A Preliminary Report....Pages 515-515
Terroir in a Bottle: Segmenting Consumer Choices in Generation Y....Pages 517-528
How to Make Better Consumers in Luxury: The Role of Shame and Empathy....Pages 529-533
Customer’s Higher Willingness to Pay in Accordance with Mass Customization....Pages 535-536
Front Matter....Pages 537-537
Organizational Antecedents of External Orientation: An Empirical Analysis of Customer and Competitor Orientations....Pages 539-540
Customer Acquisition and Customer Retention in a Competitive Industry....Pages 541-552
Internal Marketing of Corporate Social Responsibility (CSR) Initiatives: CSR Portfolio Effects on Employee Perceptions of Corporate Hypocrisy, Attitudes, and Turnover....Pages 553-554
Front Matter....Pages 557-557
Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims....Pages 557-562
Consumer Preferences for Bundles and Bundle Components with Odd and Even Price Endings....Pages 563-563
From Product Manufacturer to System Provider: Revenue Models for Product Service Systems....Pages 565-578
Latitude of Quantity Acceptance: Conceptualization and Empirical Validation....Pages 579-583
Front Matter....Pages 585-585
Managing Customer-Based Brand Equity (CBBE) Through Brand Knowledge Management....Pages 587-598
Celebrity Branding Advertising Processing: A Conceptual Model....Pages 599-611
Origin Labelling as a Differentiation Strategy for Wood Products....Pages 613-626
Virtual Brand Communities: Pathways to Brand Trust?....Pages 627-628
Front Matter....Pages 585-585
Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context....Pages 629-633
The Impact of Digital Corporate Branding on Consumer-Company Identification....Pages 635-636
Multiple Stakeholders’ Perspectives on Franchisee Brand Benefits....Pages 637-638
Can We See a Difference? The Influence of Consumer Characteristics on Regular and Premium Store Brand Usage....Pages 639-643
Product Complexity in Consumer Research: Literature Review and Implications for Future Research....Pages 645-661
My Brand? Your Brand? Or Our Brand? Integrating Front-Line Employees Post an Acquisition....Pages 663-675
Growing Without Getting Bigger: A Structured Abstract....Pages 677-681
Does a Short Brand Story on the Package Affect Consumers’ Brand Responses?....Pages 683-683
Saving the Planet or Saving the Brand? How Brand Strength Influences Consumers’ Perceptions of Brand Sustainability....Pages 685-685
The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation....Pages 687-691
A Distinct Impact of the Brand Management System on Brand Performance Across Service and Product Business Sectors....Pages 693-698
The Effect of Negative Electronic Word of Mouth on Switching Intentions: A Social Interaction Utility Approach....Pages 699-705
Towards an Enhanced Model for Customer Patronage: A Structured Abstract....Pages 707-711
Animosity, Affinity, and Purchase Intentions Among Ethnic Consumers....Pages 713-727
Front Matter....Pages 729-729
The Linkages Between Customer Satisfaction and Four Loyalty Behaviors in the Presence of Moderators....Pages 731-732
Consumers’ Willingness to Pay for Privacy Services....Pages 733-733
Achieving Relationship Termination Quality: A Conceptual Model....Pages 735-739
The Emotional and Professional Costs of Pleasing Customers....Pages 741-741
Forgiveness in Buyer–Seller Relationships Gone Bad....Pages 743-744
Relationship Communication and Relationship Quality as Predictors of Relationship Continuity....Pages 745-746
Front Matter....Pages 729-729
Predicting Customer Churn in the Insurance Industry: A Data Mining Case Study....Pages 747-751
Front Matter....Pages 753-753
Examining Reactive Customer Engagement Strategies in Online Shopping Cart Abandonment: A Regulatory Fit Perspective....Pages 755-756
Antecedents of Peripheral Services Cross-Buying Behavior....Pages 757-757
Emotional and Behavioral Consequences of Cross-Border Shopping....Pages 759-759
Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second-Hand Goods Sold by Unknown Online Retailers....Pages 761-762
Modeling and Measuring Home Brands Ability to Capture Customer Loyalty to Nonfood Retailers....Pages 763-766
Front Matter....Pages 767-767
Industrial Lifestyles from the Perspective of B2B Sales....Pages 769-777
Sales and Marketing, and Customer Relationships: A Structured Abstract....Pages 779-780
Changes to Sales Force Control Systems in Times of Crisis: What Do Salespeople Feel? How Do They Respond? A Structured Abstract....Pages 781-786
How Do Firms Value Their Sales Organizations?....Pages 787-787
Toward a Global Perspective of Sales Strategy Components....Pages 789-789
Front Matter....Pages 791-791
The Halo Effect in Fragrance Perception: The Relevance of the “Natural Ingredients” Claim....Pages 793-799
Assessing the Role of Haptic Imagery in Print Advertising: An Empirical Investigation....Pages 801-802
Communication in Relief: Should We Embosse the Brand or the Product?....Pages 803-809
The Conceptual Chain From Event Activities to Emotions to Atmosphere, and Sponsor Awareness and Patronage....Pages 811-811
Front Matter....Pages 813-813
The Impact of Didactic Resources’ Quality and the Instructor’s Attitude: E-Learning Continuance Explained by Flow and Presence Experiences....Pages 815-816
The Antecedents of Service Innovation: The Roles of Explorative and Exploitative Marketing Capabilities....Pages 817-826
Why B2B Firms Measure Service Productivity....Pages 827-829
The Role of Marketing in Achieving and Maintaining Financial Health of Nonprofit Arts Organizations: The Case of the Symphony Orchestra Sector....Pages 831-832
Customer Coping Behaviour During Service Failures: The Role of Self-Efficacy and Failure Severity....Pages 833-834
Front Matter....Pages 813-813
How Does Frontline Employees’ Perceived External Reputation Affect Service Innovation Implementation? A Dual-Path Model....Pages 835-835
Insights from Coworking Spaces as Unique Service Organizations: The Role of Physical and Social Elements....Pages 837-848
The Role of Online Reviews in Services Sector and Implications for Services Firms....Pages 849-850
Interactive Effects of Service Attributes on Customer Satisfaction....Pages 851-857
Participation Behaviour Among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice Attainment....Pages 859-860
Do We Click at the First Sight? Exploring the Customer–Employee Instant Rapport in the First Service Encounter....Pages 861-864
Satisfying Customers Through Satisfied Employees: Exploring the Emotional Mechanism Linking Employee Satisfaction and Customer Satisfaction....Pages 865-868
Projecting the Outcomes of Consumer–Brand Value Congruence: The Mediating Role of Relationship Quality....Pages 869-870
“I’m Not Old Enough!” Why Older Single Women Are Not Engaging in Retirement Planning Services....Pages 871-875
Does Incivility Cost? Examining the Effects of Incivility in Service Settings....Pages 877-878
Knocking Opportunities: The Impact of Damage Values on Opportunistic Customer Claiming Behavior After Service Failure....Pages 879-880
Nostalgic Consumption: Does It Also Work for Services?....Pages 881-886
Does CSR Mean Performance for Consumers? An Implicit Study in the Field of Banking....Pages 887-891
Examining Customer Referral Reward Programs: Does Reward Fairness Matter?....Pages 893-893
An Empirical Examination of Antecedent and Consequence of Service-Intensive Quality Evaluation Within Bridal Retail Setting....Pages 895-896
Prosumption and Value-in-Use: The Complementary Role of Transaction Cost in S-D Logic....Pages 897-901
Consumer Co-production in Prolonged and Complex Services: The Case of Medication Adherence in Chronically Ill Individuals....Pages 903-903
Customers’ Attribution of Blame When Other Customers Enhance or Destroy the Service Offering....Pages 905-906
Financial Services for the Poor: The Case for a Catholic Bank....Pages 907-911
Front Matter....Pages 913-913
Political Tourism/Tourist Revisited: Extending the Concept in a Developing Country’s Point of View: A Thought-Provoking Case from Turkey....Pages 915-915
Front Matter....Pages 913-913
Happiness, Willingness-to-Share and Materialism in the Experiential Purchase....Pages 917-917
Do Customers Prefer Casinos with CSR? An Empirical Study....Pages 919-924
Innovativeness and Market Orientation as Forerunners of the New Service Added Value and Performance in the Hotel Industry....Pages 925-926
Technology and Cultural Heritage Management: Can Technology Have an Impact on Word-of-Mouth and Territorial Attractiveness?....Pages 927-931
A Holistic Approach to the Effects of Fandom: An Application of Self-Expansion Theory....Pages 933-933
The Role of Wine Tourism in Italian SMEs’ Internationalization: Eight Cases....Pages 935-939
Community Destination Branding: Potential and Paradox....Pages 941-942
Tempest in a Tea-Pot or a Crisis on the Sea: An Analysis of the Effect of Spectacular Cruise Failures....Pages 943-947
Exploring Resident Versus Visiting Nationalities’ Perceptions on Airport Service Quality....Pages 949-953
Hedonic Ethics: Understanding Tourists’ Self-Defined Ethical Experiences....Pages 955-961
A Proposed Benchmark Analysis of the Connection Between Wine Production and Destination Perception....Pages 963-968
Exploring the Importance of Basic Hotel Attributes: A Focus on Senior Wellness Tourists....Pages 969-981
The Moderating Role of Attention on Country-of-Origin (COO) Effects: A Structured Abstract....Pages 983-987