Luxury the Chinese Way: New Competitive Scenario

Front Matter....Pages i-xiv
Introduction....Pages 1-12
Front Matter....Pages 13-13
The Birth of Luxury in China and Trends since Imperial Times....Pages 15-25
The Impact of Cultural Values and Habits on the Luxury Market....Pages 26-37
Chinese Institutional and Legal Barriers to the Development of a Luxury Industry....Pages 38-48
The Chinese Aesthetic and the New Creative Movement from East to West....Pages 49-59
Front Matter....Pages 61-61
The Impact of Geographical Expansion and New Urban Dynamics on Client Segmentation....Pages 63-73
One-, Two-, and Multiple-Segment Chinese Luxury Clients and the Rise of the Middle Class....Pages 74-85
Digital Innovation and Its Key Role in Chinese Luxury Consumption....Pages 86-97
The Chinese Luxury Client: Current Profile and New Attitudes....Pages 98-110
Front Matter....Pages 111-111
Luxury Tourism: The New Shopping Perspective....Pages 113-122
The Identity of International Luxury Brands....Pages 123-133
Chinese Luxury Brands: The New Creative Phase and Identity in the Local Market....Pages 134-144
“Chineseness” in Luxury: Future Challenges and Perspectives....Pages 145-155
Conclusion....Pages 156-166
Back Matter....Pages 167-185