The British Newspaper Industry: The Future of the Regional Press

Front Matter....Pages i-x
Introduction....Pages 1-6
The Persistence of a Local Press: A Folk Memory?....Pages 7-10
Communities and Their Media....Pages 11-22
Communities: What They are....Pages 23-30
The History of a Crisis: Internal Factors....Pages 31-40
The History of a Crisis: External Factors....Pages 41-51
The Present State of Play....Pages 52-68
Newspapers in Decline....Pages 69-79
The Growth of Alternative Media....Pages 80-90
Anticipating the Future....Pages 91-102
Transitioning to a New Order....Pages 103-112
Generic Strategies....Pages 113-124
Strategies for a Turbulent Future?....Pages 125-139
The Mechanisms of Local Media....Pages 140-148
Newspaper Production....Pages 149-152
Digital Printing....Pages 153-161
Marketing Advertisement Space....Pages 162-169
Marketing the Product....Pages 170-177
Resource Partitioning....Pages 178-189
Value Activities....Pages 190-197
The Current State of Play....Pages 198-209
The Endgame?....Pages 210-222
Back Matter....Pages 223-241